CTV

Conquer CTV with Lotame

Introducing Lotame CTV Viewership Data + Addressable Audiences on CTV Inventory

With Lotame, marketers can achieve audience addressability with high-quality data at scale on CTV inventory. Lotame audiences can be bought against CTV inventory across key activation partners.

Lotame CTV Audiences Are Available in All Major DSPs

Choose from more than 200 addressable audiences categorized by Genre, Network, Show, Viewership Type and more. Lotame CTV audiences are available to buy across key activation partners, including:

Sample Pre-Packaged TV Audiences

Tentpole TV Audiences, including MLB, NFL

Fall TV Shows & Premieres

Home Improvement TV Viewers, HGTV

Get the scale you need on CTV inventory

Seamless activation

Unified cross-screen messaging

Data consultants committed to your CTV success

Easily Activate Lotame CTV Viewership Audiences, Amplified Across Digital Screens

Find Addressable Audiences Everywhere, Including on CTV Inventory

Data is a key ingredient for success in CTV advertising.

All of Lotame’s custom and pre-packaged audiences, ranging from demographics to interest and CTV viewership attributes, are available globally on CTV inventory! Access the audiences you’re looking to reach.

Augment your marketing initiatives across digital screens by activating TV viewership audiences from CTV devices — including Smart TVs, set top boxes,gaming consoles and more. Lotame pre-packaged CTV Viewership Audiences help unify and amplify messaging and push syndicated audiences to your DSP of choice. TV + digital audience activation has never been easier.

Benefits for Marketers

Find high-quality addressable audiences

Reach your target on CTV inventory with audiences ranging from demographics to CTV viewership attributes.

Lotame Panorama ID™ extends custom and pre-packaged audiences onto CTV inventory, including Roku, Apple TV and Amazon Firestick devices.

Easily syndicate audiences to your activation channel of choice. Lotame CTV audiences are available to buy across key activation partners like Google, The Trade Desk, MediaMath, TransUnion, Adobe and more.

Have a cross-channel conversation with your digital consumers.

Lotame’s singular focus on data makes us a trusted, strategic and results-oriented resource.

Have a Question? Let’s talk data!

Conquer CTV with Lotame