Amnet Case Study Probabilistic Cookieless Targeting Campaigns

Case Study: MENA | The Kingdom of Saudi Arabia | Banking

Amnet Triples Reach in First Probabilistic Cookieless Targeting Campaigns

CLIENT

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Lotame Panorama ID unlocks cookie-blocked inventory in Safari and Firefox and drives incremental scale in Chrome

This leading global financial brand is known for its enduring legacy of innovation and trailblazing. As a technology pioneer, the brand relies on data-enriched audience targeting to engage and nurture its known and unknown customers and prospects. Actively testing identity solutions in other markets, the brand engaged its agency Amnet to test addressability and connectivity of its digital advertising in one of its biggest markets in MENA: The Kingdom of Saudi Arabia (KSA).

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Challenge

Future proof marketer addressability in cookie-restricted environments using data-rich audiences

Lotame Data Exchange

LOTAME SOLUTIONS

3X impression lift across all browsers

RESULTS

SOLUTION

The brand’s agency Amnet worked with data solutions provider Lotame to set up a test campaign in KSA. Notably, the brand is actively testing cookieless targeting with Lotame Panorama ID™ with great success in other markets. This was the agency’s first probabilistic identity solution test in MENA as many other global solutions simply aren’t available to the region. For the KSA market, the brand and agency developed a cross-border outbound campaign to drive awareness of its credit card perks over the summer. The agency tapped into the Lotame Data Exchange for high-quality data enriched segments composed of frequent travelers and shoppers who speak English and Arabic with high HHI. Both cookie and cookieless (Panorama ID) segments were pushed to the brand’s DSP and SSP for activation.

IDENTITY RESOLUTION

Solutions:

Lotame Panorama ID

RESULTS

Panorama ID-powered cookieless targeting works — and better than cookies! The global financial brand saw addressability in browsers that were unavailable due to cookie blocking and benefited from incremental reach in Google Chrome. Lotame and Amnet successfully proved that data-enriched audience targeting works today to reach more of the brand’s audience — and will deliver privacy-first access to customers tomorrow across the open web when cookies go away.

Thanks to Lotame Panorama ID, we have a cookieless solution that works in our market. We fully intend to continue testing given the positive results and extend our campaigns to other markets and KPIs. It’s tremendous news for our client that we won’t be beholden to the walled gardens to reach known and unknown customers in the cookieless future.”

Nitika Bhandari Associate Director Amnet

3X Impression Lift Across Cookie-Blocked Browsers

2.5X addressability in Safari

13X greater reach in Firefox

772

10,413

13X greater reach in Firefox

2.5X unlocked addressability in Safari

Lotame Panorama ID

Impressions

Lotame Panorama ID

21,826

55,053

Total Impressions

Lotame Panorama ID

22,598

65,466

290% more impressions delivered in cookie-blocked browsers

Impressions

Plus, 13% incremental impressions delivered in Google Chrome

1,981,967

Lotame Panorama ID

249,381